Category: Marketing

How smart home technology elevates marketing and streamlines leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

How to set your marketing team up for success

In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

Property Management Marketing 101: Tips to Attract More Leads This Leasing Season

Effective brand marketing has never been more critical for property management companies as they compete in one of the most…

4 Key Takeaways from Our Coveted Customer Experience Webinar

When we surveyed renters across the nation for our 2022 Resident Motivations report, their feedback was loud and clear: Renters…

Win New Business: 5 Tips for Marketing Your Association Management Company

The Foundation for Community Association Research estimates that as of 2021, there are about 357,000 community associations in the United…

Screening in a New Economy: Understanding Today’s Renters

Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…

New Research Reveals L.A. Renters are the Least Satisfied in the Nation. Here are 4 Ways Property Managers Can Up Their Game.

Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost…