Category: Leasing

How smart home technology elevates marketing and streamlines leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally

There are two types of leasing agents: those who use the flexibility of the role as a way to support…

Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business

According to a survey conducted by Zumper, 82% of renters are planning to move in the next 12 months, which…

11 Ways to Maximize Profit and Efficiency Before and During Leasing Season

In the residential leasing world, May through September are known as leasing season — with July and August typically seeing…

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

Industry Leaders Weigh In: How Virtual Leasing Tools Ushered in a New Era of Efficiency & Success

Before the pandemic, multifamily businesses were debating the priority and pace of rolling out virtual and self-guided tours. However, when…

New Data Reveals What Renters Want When It Comes to Leasing Heading Into 2021

The pandemic has had a big impact on renters’ attitudes when it comes to what they expect from leasing and…

How to Strengthen Connections With Residents Virtually & In-Person

Branding for property management companies has traditionally been centered around personal relationships — building trust directly with customers has always…

Fill Vacancies Faster: 10 Proven Rental Listing Tips to Convert More Leads

In today’s digital world, online listings are your primary way to make a good first impression. Outdated photography, inaccurate information,…